Understanding Access Management in Google Ads

Managing access to your Google Ads account is a vital part of ensuring account security and proper collaboration with your team. By assigning specific access levels to team members or third parties, you can control who can view or manage your campaigns.

Steps to Grant Access to Your Google Ads Account

Follow these steps to add users to your account:

1. Log into Your Google Ads Account: Start by accessing your Google Ads dashboard.
2. Go to Account Settings: Click on the tools icon in the top-right corner, then navigate to “Settings” under “Account Settings.”
3. Select Account Access: On the settings menu, choose “Access and security.”
4. Invite a New User: Click the “+” button to add a new user. Enter their email address and choose the appropriate access level (e.g., Admin, Standard, Read-only).
5. Send the Invite: Once you’ve selected the necessary permissions, click “Send invitation.” The new user will receive an email with instructions to accept the invitation.

It’s essential to only grant access to people you trust and to regularly review who has access to your account.

Understanding Permission Levels

Google Ads offers several levels of account permissions:

• Admin: Full control of the account, including user management and billing details.
• Standard: Access to manage campaigns but without user management or billing permissions.
• Read-only: Can view campaigns and data, but cannot make any changes.
• Email-only: Can receive notifications but has no access to the account.

Choose the appropriate level based on the role and responsibilities of the user to maintain security and privacy.

Best Practices for Google Ads Account Security

To safeguard your advertising efforts, follow these security tips:

• Regularly review and update user access to ensure only active team members have permissions.
• Grant the minimum access level required for each user to perform their tasks.
• Consider enabling two-factor authentication for added security.
• Immediately remove access for users who no longer require it, such as ex-employees or contractors.

Staying vigilant and proactive will help protect your advertising data and budget from unauthorized access.

What to Do If Access Issues Arise

If you encounter problems granting or receiving access to a Google Ads account, double-check the steps listed above. Additionally, ensure the email address used is associated with a Google account. For persistent issues, consult the Google Ads Help Center for support.